Welcome to the Red Talks podcast, hosted by Oren Weingarten and Tate Ralston, where we explore business and entrepreneurship through the stories of successful founders. In this episode, we feature Keith Nothacker, founder and CEO of BACtrac, the company behind the consumer breathalyzer. Starting with an idea in college, Nothacker grew his company into over 20,000 retail stores nationwide and shares insights on market awareness and persistence for young entrepreneurs.
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Red Talks Episode 2 – Keith Nothacker
February 2, 2026
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About the Contributors
Tate Ralston, Business Manager
Tate Ralston is a junior and is in his second year writing for The Redwood Bark. In his free time, he plays varsity lacrosse and football. He loves the Bark because it allows him to write meaningful pieces and stay in touch with timely events.
Oren Weingarten, Photography Editor
Oren Weingarten is a first semester junior in the Bark program. He likes to play soccer, golf, and does photography in his free time. He likes to spend time with friends and go to the beach. He likes the community and experience within the Bark class.