Celebrity endorsements have proven to be a large factor in voters’ decisions throughout past elections, and will likely play a similar role in the 2024 election. Endorsements can often sway an uninterested or undecided voter, which is especially important in swing states where even a small difference in votes can change the election outcome. Celebrities whose names are known worldwide, such as Taylor Swift and John Legend, have publicly endorsed Vice President Kamala Harris. On the other hand, Elon Musk, known as one of the richest men in the world, has given roughly $45 million per month to Donald Trump’s campaign.

Beyond helping candidates pursue their campaign agenda, endorsements remind American citizens to stay involved with politics. Big-name celebrities continue to have a growing influence on American politics through social media and pop culture television, seeming to be a notable element that candidates have to look out for, as election day nears.