Amorino’s brings sweet taste of Italy to The Village

Kylie Kvam

Amorino’s signature gelato flowers can be found all over food Instagrams and Tumblrs, and they are now making their appearance on the West Coast. A storefront of this Italian chain opened last November in the Village Shopping Center in Corte Madera as Amorino’s first Northern California location.

It’s nearly hidden, sandwiched between Boudin and Starbucks. Once you step inside, the dark interior contrasts the light beige gelato mobile that holds the sweet Italian desserts.

The Corte Madera location is one of seven United States storefronts, yet it does not have the full “Amorino experience” like the other locations do. Most of the Amorino shops sell more ice cream flavors,and offer other treats such as focaccina, French macaroons, and milkshakes.

AMORINO’S, AN ITALIAN style gelato shop now located in the Corte Madera Village shopping center is serves ice cream in a signature flower shape.
AMORINO’S, AN ITALIAN style gelato shop now located in the Corte Madera Village shopping center is serves ice cream in a signature flower shape.

In Corte Madera, there are ten flavor options, seven of which are gelato and three are sorbets. Customers have the choice of up to three flavors, served either in a cone or in a cup.

When served the classic Amorino’s gelato flower with the chocolate, hazelnut, and stratechella flavors, the three flavors sat beautifully on top of the cone as a gelato rose. The chocolate is smooth and rich, while the stratechella is light, fluffy and creamy. The hazelnut tastes like a creamier Nutella.

While the gelato is delicious, the prices make the treat seem less sweet. It is $5.50 for the small (piccolo), $6.75 for the medium (classico), and $8.50 for the large (grande). As a comparison, at the national ice cream chain, Cold Stone Creamery, a small is $4.00, a medium $4.25 and a large is $4.75, and the portions are much larger. The store’s environment is refreshingly clean. In between each customer, the employees wipe down the spaces between the the buckets of gelato. This makes the store seem as though it is perpetually clean, but it also slows down the time it takes to get a small cone of gelato.

Unfortunately, space is limited at the store, so only a few people can actually see the gelato flavors at once. This allows for fewer people to decide their order ahead of time, slowing the Amorino experience even more. If the store was able to have a larger and more visible store front, customers may be more inclined to buy their delicious gelato.

If you are looking for a European style ice cream, be sure to check out Amorino, as long as you have enough time and money to spare.